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[ FreeCourseWeb ] Branding for Designers

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[ FreeCourseWeb.com ] Branding for Designers  

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Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: aac, 48000 Hz 
Language: English | SRT
| Size: 661 MB | Duration: 1h 38m 
Branding goes beyond logos, brochures, and website designs. Branding is a
complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past
one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain
exactly what branding is, underline the importance of research and problem-solving in design, and define how branding
elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how
to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far
into the future. 
Topics include: 
The history of branding (pre- and post-1950) 
The elements of branding

Conducting research 
Solving problems and presenting solutions 
Creating logos and identity systems 
Building a visual system with color, typography, and more 
Communicating branding with manuals and vision books


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